![]() Looking into the future and determining how these patterns will influence company and market strategies in order to capitalize on these trends in order to build a blue ocean. Investigates methods of converting previously functionally focused items to give emotional appeal and vice versa. look across Functional or Emotional appeal.Look at complementary product and service offeringsĪccessing buyer pain points before, during, and after using the product or service.Involve concentrating on the buyer's chain: the influencer, the purchaser, and the customer. ![]() Strategic Groups are businesses within an industry that pursue a similar strategy and may be placed in a rough hierarchical order based on two dimensions: pricing and performance. Look across strategic groups within industries.The grid forces businesses to act on all four in order to build a new value 6 Path FrameworkĪlternative industries are those that have different purposes and forms but fulfill the same function. It is an additional analytic tool to the four action frameworks known as the eliminate, reduce, elevate, and build grid. Which of the industry's taken-for-granted factors should be eliminated? Which elements should be improved above and beyond industry standards? What elements need to be produced that the industry has never provided? Which variables should be lowered considerably below the industry standard? In this example, you see regular fast food places pinned against burger ant which is located in Berlin they are compared on eight parameters that were chosen to fit the companies, and then in one parameter at a time they are placed high or low on the scale depending on where it fits in this gives us a value curve with similarities and most importantly the difference.
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